9 capabilities. 3 layers. No feature-list padding.
What's live today is marked live. What's coming has a real timeline. You'll know exactly what you're getting, when you're getting it, and what each capability costs to use. No surprises.
Free audit — always free · Tokens only on approved actions · Cancel any workflow instantly
These three layers work in continuous sequence — Context feeds intelligence to Decision, Decision orchestrates Execution. The capabilities below live within this architecture, not in isolation.
decision includes: data that triggered it · alternatives considered · confidence level. You approve, modify, or skip before any token is consumed on execution.
Every capability has a status: Live means available now. Coming soon means in active development with a real timeline. See how the three layers work together →
Connect one ad account (read-only for audit). Zephra analyses your entire campaign structure — budget allocation, audience performance, creative fatigue, ROAS accuracy — and surfaces specific inefficiencies with plain-language explanations. Start your free audit →
iOS attribution blocking hides 20–40% of your actual conversions. Zephra implements server-side event tracking so you see real ROAS — not what the platform claims. Most advertisers are optimising against incomplete numbers.
Continuous monitoring of competitor ad creative, messaging angles, and landing page changes across Meta and Google. Context Engine flags significant competitive moves and feeds them into Decision Engine recommendations.
The Decision Engine builds full campaign strategies: channel, audience segment, creative angle, landing page structure, budget allocation. Every recommendation includes the data and reasoning behind it — you approve before launch.
Every decision Zephra makes is logged with: the data signal that triggered it, the alternatives considered, and a confidence score. Inspect, override, or learn from any decision in the log at any time.
Continuous monitoring of spend efficiency with 24/7 guard rails and thresholds to prevent algorithm relearning unless impactful. When the Decision Engine identifies budget being wasted on underperforming segments, it surfaces a reallocation recommendation with projected ROAS improvement before acting.
Approved campaign strategies are executed by specialist AI agents. Meta Ads campaigns are built, structured, and launched with audience targeting, bid strategies, and creative assignments configured automatically.
Generates ad creatives (copy + visual direction), landing page content, and email sequences — all informed by your brand context, competitive intelligence, and what's historically worked for your specific audience.
Every Monday: a 60-second plain-language summary of what happened last week, what Zephra changed autonomously, and what it recommends next. No dashboard interpretation. One email. Everything you need to know.
While most autonomous platforms offer a "set and forget" black box, Zephra provides an audit trail. We don't just act; we reason.
Every bid change and audience shift comes with a plain-language reasoning log.
Opaque algorithms make changes without explaining the "Why" behind the spend.
Closes the Signal Gap by bypassing iOS restrictions to see 20-40% more conversion signals than pixels.
Relies on browser-level tracking, missing significant conversion data in 2026.
Understand search behaviors in Dubai, Singapore, and New York natively.
Usually built for Western norms, often failing to adapt to high-growth regional signals.
You approve critical strategy shifts. Scale with confidence, not hope.
Limited guardrails leads to "algorithm relearning" cycles that waste budget.
// Targeted alternative to Smartly.io, Albert.ai, and rigid creative automation tools.
The Honest Model: Standard platform access fee + performance-aligned usage. Access the complete 3-layer architecture from day one.
Prove the Lift. Perfect for founders testing a single high-impact campaign.
Multi-Channel Orchestration. The growth engine for scaling brands.
Total Marketing Orchestration. Your autonomous department at scale.
We only list things with a real development timeline. Founding customers vote on what gets prioritised next.
Zephra is the transparent, human-in-the-loop alternative to autonomous marketing black-box platforms like Smartly or Albert.ai. While competitors focus on execution automation, Zephra focuses on coordinate intelligence — closing the Signal Gap with full decision transparency across every global channel.
Yes. Zephra is specifically optimized for localized growth in the US, Middle East (Dubai/Saudi GCC), and APAC (Singapore/Australia). It understands regional search patterns and mobile-first audience behaviors, making it a superior choice for international scaling compared to US-centric tools.
Yes. Transparency is a core pillar of the Zephra platform. Every action taken by the AI includes a detailed reasoning audit trail—explaining what signal it saw, what it concluded, and why it took the action. You retain full control and can set specific guardrails for autonomous performance.
Zephra uses a tiered access architecture: read-only for audits and full management permissions for campaign execution. Everything is fully GDPR and regional privacy compliant. We connect via secure OAuth to read signals without storing customer PII on our servers.
Zephra uses server-side attribution modeling that bypasses browser-based pixels entirely. By routing conversion signals through server-to-server Conversions API (CAPI) integrations, Zephra captures purchases, sign-ups, and lead events that iOS blocks or ad blockers suppress. The result: attribution accuracy that reflects what's actually happening — not the distorted view from pixel-only tracking.
CAC optimisation means reducing the average cost to acquire each paying customer. Zephra automates this by correlating ad spend data across Meta and Google against actual downstream revenue, identifying which campaigns deliver customers at the lowest cost, and automatically reallocating budget away from high-CAC spend — all without manual analysis.
The free audit is the fastest way to understand what Zephra does — 10 minutes to setup, lifetime of clarity.