AI ad management for high-value leads · Google, Meta & LinkedIn
Run paid acquisition. Improve it with what your business learns.
Zephra is an AI ad management platform that creates campaigns, ads and landing pages across Google, Meta and LinkedIn, and orchestrates the acquisition workflow using conversion signals, lead quality and available business outcomes to drive higher value leads.
Built for teams whose leads are won in a sales conversation.
No CRM required to startNo campaign changes during assessment
Meta Ads · With qualification feedback connected
Qualified leads cost more. Should you increase spend?
- Cost per qualified leadRising
- Ad frequencyRising
- Creative responseDeclining
What the evidence suggests
Audience saturation or creative fatigue may be reducing efficiency. Check both before adding budget.
Proposed next step
Review audience overlap and prepare a creative refresh.
Review required
Brands our co-founder has led marketing for
$300M+ in opportunity pipeline generated across prior marketing roles. About Zephra →
One connected acquisition workflow
From the first campaign to a better next decision.
Create, measure and improve acquisition in one system. Start with the campaigns you already run, or launch new ones. Connect deeper business context where it is available.
Launch new campaigns. Improve existing ones.
Create and manage supported campaigns, with audiences, keywords and targeting matched to the platform and objective.
Google Ads, Meta Ads and LinkedIn Ads.
Keep the message relevant.
Create and manage campaign messaging and supported creative assets. Use performance evidence to identify what needs a refresh.
Connect the ad to the next step.
Create or connect landing experiences aligned with the audience, campaign message and conversion goal.
Know what happened after the click.
Capture first-party and server-side conversion evidence, including Meta Conversions API and Google Enhanced Conversions where configured.
Learn which leads mattered.
Bring available qualification, sales feedback, offline conversions and business outcomes into the campaign context.
Choose the next useful change.
Diagnose what needs attention, apply eligible changes within your controls, and review subsequent performance and available business feedback.
Ask questions about campaign performance and the evidence behind recommendations.
Capabilities and eligible actions vary by platform, campaign type, connected data and configuration.
Cross-platform acquisition
Three platforms. One business objective.
Create, manage and improve acquisition across Google, Meta and LinkedIn, using the capabilities each platform supports.
Google Ads
Capture and improve active demand.
Keywords, search terms, negative keywords and search intent.
Supported bids and bidding-strategy decisions.
Budget, impression share and Quality Score diagnosis.
Campaign structure and conversion tracking.
Meta Ads
Develop demand across audiences and creative.
Targeting, saturation and audience performance.
Message performance and creative fatigue.
Campaign and ad-set budgets, placements and conversion objectives.
Budget allocation and event health.
LinkedIn Ads
Reach the right professional audiences.
Professional targeting and audience performance.
Messaging and creative performance.
Campaign management and budget decisions.
Performance analysis and supported, controlled changes.
Zephra evaluates each channel against your business objective and the evidence it produces.
Signals & business outcomes
The right signal today may change tomorrow.
Leads arrive quickly; qualified opportunities and sales may take weeks or months. Zephra considers which available signals are useful for the next acquisition decision.
Early signals
Leads, form submissions, calls and enquiries.
Quality signals
Qualification, sales acceptance, application quality and disqualification feedback.
Business outcomes
Opportunities, quotes, proposals, customers and available business outcomes.
Timing, volume, reliability and relevance determine whether it can guide a useful change.
Industrial manufacturing
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Initial evidence
An RFQ is recorded as a conversion.
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Sales feedback
Sales marks it outside the product range.
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Decision implication
Review the related search terms and message.
One disqualified enquiry adds context; it does not by itself justify a campaign change.
Ad platforms can already use offline conversion feedback. Zephra connects signal selection with diagnosis and supported changes across campaigns, creative, landing experiences and allocation, within your controls.
Relevant business outcomes
- Industrial & manufacturingQuote-ready RFQs, dealer vs end-buyer enquiries and quote-to-order outcomes.
- B2B SaaS & IT servicesSales-accepted demos, opportunities and closed-won deals.
- Consulting & professional servicesConsultations held, proposals sent and engagements signed.
- Real estateQualified enquiries, site visits and bookings.
- EducationApplications, qualified applicants and enrolments.
Business feedback is used where connected and available.
Optimisation in practice
Improve the part holding performance back.
Zephra checks what is holding performance back before proposing a change. The next response may be to act, review, investigate or wait, depending on the evidence and your controls.
Google Ads · Search
Cost per lead is rising.
- BudgetStable
- Search termsLow-intent queries
- Keyword bidsReview
- CreativeNo issue identified
- LandingNo issue identified
Zephra evaluates the evidence.
What the evidence suggests
The query mix may be weakening conversion efficiency. Check search intent and conversion evidence before increasing spend.
Proposed next step
Review low-intent queries and propose eligible exclusions for approval.
Review required
What to check next
Search-term relevance and conversion performance after any approved change.
Google Ads scenario. No change has been executed.
Different evidence can lead to different responses.
Act
Evidence supports a permitted change.
Review
A proposed change needs review.
Investigate
Resolve conflicting signals before choosing a change.
Wait
Defer a change that is not yet justified.
Put budget where the evidence supports it.
Decide where budget deserves to go, within campaigns and across Google, Meta and LinkedIn, using campaign performance and available lead-quality evidence. Changes are applied or recommended within your approvals and spend limits.
View budget and allocation capabilities
- Budget scaling
- Budget reduction
- Spending pace
- Budget-constrained opportunity
- Campaign allocation
- Cross-platform allocation
- Portfolio protection
Improve the search traffic you pay for.
Review query quality, keyword performance and search efficiency. Structural keyword changes can require review or approval.
Google AdsView search and keyword capabilities
- Keyword bids
- Bidding-strategy progression
- Negative keywords
- Search-term promotion
- Waste-pattern detection
- Quality Score diagnosis
- Impression-share opportunity
Know when the message needs a refresh.
Identify weak creative, fatigue and message-performance issues, then apply or recommend supported changes.
View creative and message capabilities
- Creative performance
- Creative rotation
- Fatigue
- Ad-copy health
- Message mismatch
Improve who campaigns reach and how they deliver.
Review delivery using the mechanics each platform supports: Meta placements and budget settings, Google auction signals, LinkedIn professional targeting. Delivery changes are applied or recommended within your controls.
View audience and delivery capabilities
- Audience saturation
- Audience expansion
- Professional audience performance
- Placement efficiency
- Delivery configuration
- Schedule and daypart patterns
- Auction pressure
Catch problems before the next budget decision.
Surface performance and measurement issues that deserve investigation. A monitoring signal does not automatically trigger a campaign change.
Monitoring and advisory signalsView monitoring and diagnostic checks
- CPA anomalies
- Spend anomalies
- CTR deterioration
- Conversion-rate drops
- CPM spikes
- Performance Max health
- Tracking and event health
Improve the journey beyond the ad.
Review the landing experience and campaign structure alongside the audience, message and conversion evidence. Changes are applied or recommended within your controls.
View landing and structure capabilities
- Landing experiences
- Message match
- Campaign structure
See what needs attention in your account.
Run a free ad account assessment →Control & approvals
Understand the decision. Control the action.
A recommendation becomes an action only when it is supported and permitted. Your team defines the approvals, permissions and financial boundaries.
See how Zephra works →Approvals
Define which action types may execute directly and which must be reviewed first.
Permissions
Limit execution to permitted platforms, accounts, objects and actions.
Spend boundaries
Bound budget and allocation changes with account thresholds, budget floors and spend-change limits.
Action guardrails
Use cooldowns, learning-phase protection and safety stops to govern eligible actions.
Work with your existing stack
Start with the acquisition you already run.
Connect your ad accounts to begin. Add website signals and available sales or CRM feedback for broader context. Your ad platforms and business systems can stay in place. No CRM? A form or spreadsheet update can provide the lead-quality feedback instead.
Advertising platforms
Google Ads, Meta Ads and LinkedIn Ads.
Website and conversion signals
Relevant website events, landing experiences and supported first-party or server-side signals.
Sales and business context
Available qualification, sales feedback and business outcomes.
Zephra brings these connected sources into the same acquisition decision. Your ad platforms stay the execution environments and your business systems stay the systems of record.
The free assessment starts with ad-account evidence. Deeper optimisation can use additional signals where connected and configured.
Free ad account assessment
See what deserves attention before changing anything.
Connect an existing Google Ads, Meta Ads or LinkedIn Ads account. Zephra examines available account evidence for spend inefficiency, structural issues, performance gaps and measurement problems.
No CRM required10–15 min assessmentNo campaign changes during assessment
You connect through each platform’s standard OAuth login rather than sharing a password, and you can revoke that access from your Google, Meta or LinkedIn account settings at any time. The assessment starts with ad-account evidence; connected lead-quality and business signals can add context to later optimisation.
Finding
Broad queries are consuming disproportionate search spend.
Evidence
A large share of spend is going to queries with below-account-average conversion performance.
Why it matters
The query mix may be limiting conversion efficiency.
Next step
Review the search terms and identify irrelevant queries for possible exclusion.
Assessment finding. Findings depend on the account evidence available.
Product questions
What teams ask before connecting Zephra.
01Does Zephra make every optimisation automatically?
No. Depending on the platform, action, evidence and controls, Zephra may act, recommend, monitor, investigate or wait. Higher-risk or structural actions can require human approval before execution.
02Does Zephra replace our CRM, ad platforms or existing marketing stack?
No. Zephra works with the systems already involved in acquisition. Advertising platforms remain the execution environments, while CRM and business systems remain the systems of record for sales and customer outcomes.
03Which advertising platforms does Zephra support?
Zephra supports Google Ads, Meta Ads and LinkedIn Ads across campaign creation and management, performance analysis, optimisation and supported execution. Exact optimisation levers vary by platform, campaign type and configuration.
04Can Zephra work with existing campaigns as well as create new ones?
Yes. Zephra can create supported new campaigns and work with acquisition you already run, without requiring you to rebuild your advertising setup.
05What does Zephra actually optimise?
Zephra works from 45 optimisation checks and actions. It can analyse and optimise supported acquisition levers including budgets, bids, keywords, audiences, creative, landing experiences and campaign structure. Exact actions depend on platform, campaign type, available evidence and configuration.
06Does Zephra support server-side conversion tracking?
Yes. Zephra supports first-party and server-side conversion workflows, including Meta Conversions API and Google Enhanced Conversions where configured.
07How does Zephra use lead quality, sales feedback and business outcomes?
Where connected, Zephra can use lead status, qualification, sales feedback, offline conversions and available business outcomes alongside campaign performance, so acquisition is not judged only by the first conversion.
08Does Zephra always optimise toward the deepest conversion event?
No. A deeper outcome may be more commercially meaningful but too delayed, sparse or unstable for a particular decision. Zephra considers signal timing, volume and usefulness rather than assuming the deepest event is always the best optimisation signal.
09How is Zephra different from sending qualified leads back to the ad platforms?
Sending downstream conversions to Google, Meta or LinkedIn can improve the evidence available to that platform, and native bidding still operates there. Zephra additionally decides which signal is useful for the decision at hand, diagnoses what needs attention, and applies or recommends supported changes across campaigns, creative, landing experiences and allocation.
10Does Zephra send conversions to LinkedIn?
Yes. Where configured, Zephra sends your CRM lead stages to LinkedIn through its Conversions API, as well as to Google through the Data Manager API and to Meta through the Conversions API.
11Can our agency use Zephra?
Yes. Agencies can use Zephra across multiple clients as part of an Enterprise plan. Your team or agency sets the strategy, business context and approval rules.
12Is Zephra an ABM or intent-data tool?
No. Zephra manages and improves paid acquisition on Google Ads, Meta Ads and LinkedIn Ads using your own conversion, lead-quality and business-outcome signals, not third-party intent data.
Your next acquisition decision
Make your next acquisition decision clearer.
Start with a free assessment of your existing account, or book a demo to explore the workflow with your team.
No CRM required to start10–15 min assessment