What counts as a managed campaign?
A managed campaign is an individual campaign Zephra actively creates, analyses or optimises. The limit is the number managed at the same time, including campaigns you already run. If the same initiative runs as separate campaigns on Google and Meta, those count as two campaigns.
What can I use creation credits for?
Use one shared balance for new images, landing pages, short-form video and AI revisions. Common reference rates are 12 credits for a standard image, 100 for a complete landing page and 300 for a standard 15-second video with audio. Zephra shows the credit charge before you generate.
Do normal campaign analysis and optimisation use creation credits?
No. Standard campaign analysis, recommendations and supported optimisation are included within your managed-campaign capacity. Creation credits are for generation-heavy actions.
What happens when I run out of creation credits?
New AI generation pauses until you add a top-up or your monthly balance refreshes. Existing campaigns, analysis and supported optimisation continue. Failed generations automatically restore the credits used for that attempt.
What does the lead-quality learning allowance mean?
It is the number of new leads Zephra can learn from each month when CRM or sales outcomes are connected. Each unique new lead counts once. Later qualification, opportunity, won/lost or other outcome updates for that lead do not use another lead unit.
Do I need a CRM to start?
No. You can connect your ad accounts and start with existing or new campaigns. Add CRM or sales outcome data later when you want Zephra to optimise using lead quality and business outcomes.
Can I approve changes before Zephra acts?
Yes. You can review changes before they happen, or enable supported automation within the controls you set. Approvals and automation work the same way on every plan.
Do unused monthly credits or lead allowances carry over?
Included monthly creation credits and lead-quality allowances refresh each billing month and do not carry over. One-time top-ups are separate and their validity is shown before purchase.
How does annual billing work?
Pay annually and save 10%. The plan’s monthly creation and lead-quality allowances still refresh each month rather than being given as one annual pool.
Can I cancel or change plans?
Yes. Monthly subscriptions can be cancelled for future billing periods; the current month is non-refundable. Annual cancellations apply to future months, with any eligible unused prepaid balance handled from the following month. Upgrades can be applied as your capacity grows.
How much does Zephra cost in AED or USD?
Plans are billed monthly, in your market’s currency. Annual billing saves 10%. Advertising spend is paid separately to the ad platforms.
| Plan | India (INR) | UAE (AED) | International (USD) |
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| Starter | ₹22,000 / month | AED 899 / month | USD 249 / month |
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| Grow | ₹59,000 / month | AED 2,399 / month | USD 649 / month |
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| Scale | ₹1,23,000 / month | AED 4,999 / month | USD 1,349 / month |
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| Enterprise | Custom, including agency and multi-client use |
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India pricing is exclusive of GST; UAE pricing is exclusive of VAT; international pricing is exclusive of applicable taxes.
Is advertising spend included in the subscription?
No. Your Zephra subscription covers the software and included operating capacity. Advertising spend is paid separately to Google, Meta, LinkedIn or other supported ad platforms.
Can I try Zephra before paying?
Yes. Request a free trial to evaluate Zephra on selected existing campaigns. Trial scope and duration are confirmed before activation, and there is no automatic paid upgrade.