The biggest hesitation about AI-managed ads is losing control. This page is the answer.
More visibility, more control — not less. Every claim below is specific and checkable, not a generic "we take security seriously."
You approve changes
Recommend-then-approve is the default behavior across Zephra — not act-then-notify.
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Nothing changes your live accounts without you seeing it and saying yes first.
Granular automation controls
You decide, action by action, what Zephra can execute automatically versus what always requires your sign-off.
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Autonomy isn't all-or-nothing — you can allow narrow, low-risk categories to run automatically while keeping everything else on manual approval.
Set by you
Spend guardrails on every account
Configurable limits and automatic circuit breakers pause anomalous spend regardless of who — or what — initiated it.
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The same protection covered in detail on the Optimization Engine page — a hard ceiling you set, that nothing pushes past without you raising it.
Full audit logging
Every action taken in your account, human or automated, is logged and attributable.
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Nothing that happens to your account is invisible after the fact — what changed, when, and why is always available to check.
Official, permissioned API access only
Zephra connects to Google Ads and Meta Ads exclusively through each platform's official APIs and standard OAuth login — never your password.
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The same connection mechanism any reporting or bidding tool uses — revocable anytime from your Google or Meta account settings.
One click
Reversible by design
Action types eligible for automatic execution are scoped to low-risk, easily reversible changes.
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Undoing a change is a click, not a support ticket or a manual rebuild — reversibility is a design constraint on what's allowed to automate.
transit + rest
Encrypted in transit and at restnew
Your data is encrypted moving between systems and while stored — the two states data needs protecting in, not just one.
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Combined with minimal internal access by design (only the systems and processes that need account data can reach it) and documented security practices.
GDPR-compliantnew
A real cookie-consent system, Google Tag Manager consent mode, and a Data Subject Access Request process — not just a badge.
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A first-visit consent banner and preference panel, GTM consent mode so tracking respects what a visitor actually consented to, server-side consent handling, and a documented DSAR process for data-access and deletion requests.
About trust & security.
By default, no — recommendations require approval. Automatic execution is opt-in and limited to specific, low-risk action types you choose.
See exactly what Zephra would do for your business.
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