// PRICING MODEL

AI Marketing Platform Pricing —
You Pay When We Act.

The Honest Model: Standard platform access fee + performance-aligned usage. Access the complete 3-layer architecture from day one.

Context: A single day of agency fees typically runs $500–$2,000. Zephra's monthly platform access costs less — and runs 24/7, across every campaign, with full attribution.

Tier 01

The Pilot

Prove the Lift. Perfect for founders testing a single high-impact campaign.

5,000 Launch Credits Included
  • Full 3-Layer Architecture Access
  • 1 Active Managed Campaign
  • Free Daily Audits & Reasoning Logs
  • Audit surfaces campaign improvements & priorities
Free audit covers campaign structure, creative performance & budget allocation.
Starting from $49/mo Platform access + token usage
Claim Your Pilot Slot
Tier 03

Enterprise

Total Marketing Orchestration. Your autonomous department at scale.

Custom Wholesale Token Pricing
  • Unlimited Managed Campaigns
  • All Modular Features Unlocked
  • Custom CRM & Data Connectors
  • Dedicated Strategy Architect
Talk to an Architect
// MODULAR ADD-ONS

Refuel & Module Packs

Credit Fuel Packs

Scaling fast? Top up with 10k, 50k, or 100k fuel packs instantly.

Refuel →

Intelligence Module

Unlock deep market research & competitor tracking across all tiers.

Unlock →

Creative Module

Unlimited AI Video & Static creative generation for high-volume tests.

Unlock →

Integrations Pack

Enterprise CRM & Custom Data connectors for total alignment.

Unlock →
BUILDING THE HORIZON

Our North Star: Outcome-Based Pricing

We believe software should be a partner, not a utility. We are actively building the server-side attribution infrastructure required to move to a 100% Outcome-Based model where you only pay when we hit your ROAS targets. Our current token-based system is the bridge to total ROAS accountability.

Modular Base
Launch Credits
Outcome-Based
Always Free: First Audit · Reasoning Logs · Analytics
// PRICING FAQ

Common questions about pricing

How does Zephra's token-based pricing work?

Every AI action Zephra takes — building a campaign, optimising a bid, generating a creative variant — consumes tokens from your plan. You only pay for approved actions. Passive analytics, reasoning logs, and the free Signal Gap audit are always free.

Is the free audit really free? What's included?

Yes, completely free. No credit card required. The audit analyses your ad account structure, campaign performance, creative effectiveness, and budget allocation — surfacing what’s underperforming and what to improve first.

Can I upgrade or downgrade between tiers?

Yes. You can move between Pilot, Performance, and Enterprise tiers at any time. Unused tokens roll forward. There are no penalties for changing plans.

Is there a minimum commitment or long-term contract?

No contracts. No minimums. Zephra operates on a month-to-month basis. The only locked-in benefit is early-access pricing for founding cohort members who lock in their rate for life.