More leads. Lower cost per lead.
Zephra builds the ad, the matching landing page, and the tracking that connects every form fill and call back to the campaign that earned it — across Google and Meta together.
Incoming leads
Most lead-gen advice is the same, whether you sell software or candles.
Generic agencies and tools apply one playbook to every account. You don't know if Google or Meta is even the right place to spend first. Budget is tight enough that guessing wrong is expensive. Before Zephra builds a single ad, it builds a picture of your specific business — product, audience, messaging, USP — and that picture looks different depending on what kind of business you are.
Trust, proof, and risk reduction over a longer consideration cycle — nobody signs off on a business tool the same day they see the ad.
Specific, credible outcomes and evidence — not urgency or discounts, which read as low-trust in a B2B context.
Usually Google Search — people actively searching for a solution to a known problem, higher intent than social discovery.
Weighted toward Search first; a smaller share held for retargeting once someone's shown real interest.
This isn't a one-time quiz. The platform and budget split above are a starting point — from day one after launch, Zephra actively shifts budget toward whichever platform, campaign, and audience is actually producing leads that convert.
Six specific things working on your funnel.
A landing page built for the ad, not a generic homepage
Every ad gets its own conversion-optimised landing page, matched to the message.
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No generic homepage redirect diluting intent — the page a lead lands on says the same thing the ad that got their click said, one of the most common, fixable causes of leads dropping off.
Other 40%
Targeting tuned to your actual customers
Audiences and keywords built from your business, not a generic "small business" template.
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Targeting starts from the brief Zephra builds about your product, offer and existing customers — not a one-size-fits-all persona applied to every account.
Negative keywords cut junk leads before they cost you
Search-term patterns that generate clicks but never convert get surfaced as negative-keyword recommendations.
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Zephra reviews the real search queries triggering your lead-gen ads and flags patterns generating clicks with no real leads behind them — you can turn on automatic application for these low-risk cases.
Tracking that sees the leads the pixel misses
Connects form fills and calls back to the exact ad and keyword that earned them — including the ones standard pixels miss.
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20–40% more conversions counted than pixel-only tracking, so budget isn't pulled away from channels that are actually working just because their real results went uncounted.
Budget follows lead quality, not just volume
Reads which campaigns produce leads that actually convert further down the funnel, not just the cheapest clicks.
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A campaign with a low cost-per-lead but leads that never become customers is worse than one with a higher cost-per-lead that closes. Zephra reallocates budget based on lead quality signals.
Finds the messaging that produces leads who actually convertnew
Tests which specific ad and landing-page messaging brings in leads that close — not just leads that fill a form.
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A form-fill is easy to inflate with vague, overpromising copy. Zephra tracks which messaging angles produce leads that go on to book, buy, or qualify, and steers future copy toward that.
Or just ask
Every pillar above also works in plain English — ask Zephra AI to "cut the search terms generating form-fills but no bookings," and it proposes the exact change for your approval.
About lead generation.
Both. Server-side tracking connects form submissions, calls and other conversion events back to the exact ad and keyword that drove them.
See exactly what Zephra would do for your business.
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