Runs your entire Google Ads account, not just your keywords.
Zephra manages the whole account day to day — moving budget to what converts, fixing Quality Score, keeping Performance Max honest, catching ad fatigue, and cutting wasted search-term spend — then acts, with your approval.
Search term pattern "cheap [category]" spent $210 with 0 conversions across 3 ad groups.
Surfacing it as a negative-keyword recommendation — it's cost you money in every ad group it touched.
Ad group "Winter — Search" has below-average landing page experience — flagged for review.
Not "AI optimisation." Eight specific things it checks, every day.
Builds new Search, Display or Performance Max campaigns too — see how Zephra works. Everything below runs on machine-learning models reading your account's actual data, not a fixed rule sheet — so it adapts as your data changes. Also included: ongoing visibility into how you stack up against competitors via Google's own Auction Insights.
Cuts the wasted spend
Reviews what people actually searched before your ad showed, and flags the ones spending money without ever converting.
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Not every click on a broad-match keyword is a click you want. Zephra reviews the real search queries triggering your ads, spots the patterns that consistently cost money with nothing to show for it, and surfaces them as negative-keyword recommendations by default — you can turn on automatic application for these low-risk cases. It also checks a change against your other ad groups first, so fixing one doesn't quietly cannibalise traffic elsewhere.
Shifts your budget to what's converting
Moves spend toward the campaigns actually producing results, and away from the ones that aren't — daily, not once a month.
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Also tells you when a manual bidding setup has enough data to safely move to automated bidding (or when it's been moved too early), and turns Google's own "lost impression share" percentage into an actual budget number — how much you'd need to stop losing traffic to competitors.
Landing page: fixed
Fixes what's dragging down your Quality Score
Quality Score has three parts. Zephra tells you which one is the actual problem, not just the single opaque number.
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Expected CTR, ad relevance, and landing page experience — Zephra identifies exactly which of the three is underperforming and what to do about it. It watches ad strength the same way — flagging responsive search ads Google is quietly rating "Poor" or "Average," and why.
2 flagged "Poor"
Keeps Performance Max honest
Watches your PMax campaigns for the issues Google's own dashboard won't surface.
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PMax is a black box by design — you hand over targeting and let Google's automation run. Zephra watches inside it anyway: weak-asset warnings, campaigns with meaningful spend and zero conversions, and click-through rates that have quietly fallen below benchmark.
Catches ad fatigue before it costs younew
Flags ads and assets losing effectiveness from audience fatigue — before performance visibly drops.
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Rising frequency and falling click-through are early signs an audience has seen your ad too many times. Zephra flags the specific ad or asset showing those signs, so it can be refreshed before it drags down the whole campaign.
Makes sure Google sees your real conversionsnew
Passes Google's bidding system the conversions that ad-blockers and iOS privacy settings would otherwise hide.
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Google's own automated bidding is only as good as the data it's given — if a real conversion never gets reported back, the algorithm optimises as if it never happened. Zephra makes sure conversions that actually occurred get counted, so the bidding system you're paying for works from the truth.
PMax 30%
Display 15%
Recommends the right campaign type and budget splitnew
Search, Display, Shopping or Performance Max — and how to split budget across them — based on your business and benchmark data, not a default guess.
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Before spend goes anywhere, Zephra recommends which campaign types fit your goals and a starting budget split, informed by benchmark performance for your industry — then keeps revisiting the split as real results come in.
Finds the messaging and targeting that actually convertnew
Identifies which headlines and audience segments drive real conversions — not just clicks — and generates more of what's working.
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Not every high-CTR headline earns its keep once you look past the click to the actual conversion. Zephra tracks which headlines, descriptions and audience segments drive results that matter, generates new variants from the winners, and steers spend toward that combination.
And it doesn't stop here. These are the eight you'll notice first — behind them, Zephra runs a wider set of checks that keep compounding your performance and ROI, surfacing each only when it'll actually move your numbers.
Or just ask
Every pillar above also works in plain English — ask Zephra AI to make the change, and it proposes the exact action for your approval.
What this adds up to
Across early accounts: cost per lead down roughly a quarter, ROAS up roughly a third, and a steady stream of wasted-spend keywords caught before they added up. The fastest way to see it on your own account: a free audit.
Running Meta ads too? See Meta Ads AI, or the full platform.
About Google Ads automation.
Yes. It builds, launches and optimises campaigns directly in your account. Every significant action still waits for your approval before it goes live.
See exactly what Zephra would do for your business.
Sign up free in 2 minutes — no card. Already running ads? Get an audit of where money's leaking. New to ads? Watch Zephra build your first campaign. You only pay when you go live.
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