Your entire Meta funnel, managed end to end.
Zephra builds, launches and runs your Facebook and Instagram advertising day to day — audiences, creative, budget structure, delivery and conversion tracking, tuned continuously across the funnel, down to catching creative fatigue before you'd notice. Every change comes to you for approval.
Ad "Summer Sale — v2" creative fatigue score crossed the threshold — CTR down 31% in 6 days.
Generating 3 fresh variations from your best-performing creative before it drags the ad set down further.
Event Match Quality dropped to 4.2 — flagged for review before it affects attribution.
Not "AI optimisation." Eight specific things it checks, every day.
Builds your first Meta campaign too — see how Zephra works. Every pillar below runs on machine-learning models reading your account's actual delivery and conversion data, not a fixed rule sheet. Also included: ongoing visibility into what competitors are running on Facebook and Instagram, via Meta's public Ad Library.
Cuts fatigued creative before it costs you
Scores every ad before performance quietly drops, and generates fresh variations from your best performers.
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Tracks delivery and click-through trends per ad and flags declining creative early — then generates fresh variations from what's already working, before the decline shows up in your own reporting.
Fixes budget structure & shifts spend to what's converting
Checks whether your campaign budget setup is even structured right, then moves money toward the ad sets producing results.
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Detects when Campaign Budget Optimization is starving individual ad sets of learning data and recommends the structure that fits your account — then keeps shifting spend toward what's converting, daily, not once a month.
Aims delivery at real conversions, not clicks
Catches ad sets still optimising for clicks or landing-page views once you have enough data to aim at actual sales.
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Meta's delivery only optimises for the goal you tell it to. Zephra flags ad sets still chasing clicks or landing-page views long after there's enough purchase data to point delivery at real conversions instead.
Cuts placements burning budget for nothing
Identifies specific placements spending real money with zero conversions, and proposes excluding them.
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Audience Network, Messenger inbox, and other placements can quietly absorb meaningful budget with nothing to show for it. Zephra identifies which specific placements are doing this in your account.
Other 38%
Finds your best-converting audience patternsnew
Surfaces the age, location and interest patterns behind your best-converting audiences — and suggests where to expand.
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Instead of guessing who to target next, Zephra looks at who's actually converted so far and surfaces the real patterns — age range, geography, interests — then suggests lookalike or targeting refinements based on that.
4.2 → flagged
Makes sure Meta can actually see your conversions
Watches the score that decides whether Meta correctly attributes your results back to your ads.
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Meta assigns your Conversions API data a match-quality score in Events Manager — when it's low, Meta under-attributes your results even when your ads are genuinely working.
Finds the messaging that's converting, then makes more of itnew
Identifies which hooks, angles and copy are actually driving sales — not just engagement — and generates new creative from the winners.
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A high like-and-comment ad isn't the same as a high-converting one. Zephra tracks which messaging angles, hooks and copy are driving real sales, and continuously generates new creative variants from those winners.
Traffic 30%
Recommends the right campaign objective and budget splitnew
Conversions, Traffic or Engagement — and how much budget each ad set should start with — based on your goals and benchmark data.
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Before spend goes anywhere, Zephra recommends which campaign objective fits your goal and a starting budget split, informed by benchmark performance for your industry.
And it doesn't stop here. These are the eight you'll notice first — behind them, Zephra runs a wider set of checks that keep compounding your performance and ROI, surfacing each only when it'll actually move your numbers.
Or just ask
Every pillar above also works in plain English — ask Zephra AI to make the change, and it proposes the exact action for your approval.
What this adds up to
Across early accounts: ROAS up roughly a third, 20–40% more conversions tracked and correctly attributed, and roughly double the creative volume without doubling the workload. The fastest way to see it on your own account: a free audit.
Running Google Ads too? See Google Ads AI, or the full platform.
About Meta Ads automation.
Yes — campaigns run across both placements from a single Meta Ads setup, managed as one system.
See exactly what Zephra would do for your business.
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