Act, review, investigate or wait
Every finding carries the decision the evidence supports, including when not to change anything.
Industries · India, UAE & US
AI performance marketing for B2B businesses that sell through a conversation
Same platform, different definition of a good lead. Zephra creates, runs and improves Google, Meta and LinkedIn Ads for industrial, SaaS and professional services firms in India, the UAE and the US, using lead quality and business outcomes. No CRM is needed to start.
Choose your business
What Zephra weighs in each industry
Industrial & manufacturing
RFQ → quote → order
For manufacturers, distributors, dealers and EPC firms. Zephra weighs quote-ready RFQs, requirements in range, and end buyers versus resellers.
Channels: Google Search first, LinkedIn for specifiers, Meta for retargeting.
B2B SaaS & technologyDemo → SQL → opportunity
For SaaS, IT services and MSPs. Zephra weighs meetings held, sales-accepted leads, and cost per opportunity by channel.
Channels: LinkedIn and Google together, Meta for retargeting.
Consulting & professional servicesEnquiry → consultation → proposal
For consulting, advisory, accounting and staffing firms. Zephra weighs consultations held, proposals, and message match between ad and page.
Channels: Google Search for named needs, LinkedIn for senior roles.
Across every industry
What stays the same
Your permissions and approvals
Low-risk changes can run automatically; everything else waits for approval, within spend limits, with an audit log.
CRM data or a spreadsheet
Lead status from sales is enough to start. Where configured, stages go back to Google, Meta and LinkedIn.
Team size
Which size of team is this for?
| Size | Typical set-up | How teams use Zephra |
|---|---|---|
| SMB | A founder or marketer, a small sales team, often an agency | Start with the assessment; mark lead status in a sheet; owner approves changes |
| Mid-market | An in-house performance manager and a head of marketing | CRM stages, approvals by action type, weekly review of qualified leads |
| Enterprise | Several accounts, regions or brands, with IT and security review | Start with a demo and security review; approvals, spend limits and audit logs |
Also used by other sales-assisted businesses where a conversation decides value, including real estate developers and brokerages (site visits) and education providers (applications).
Start with your account
See where your ad spend is losing value.
The free assessment reviews wasted spend, structure, constraints and measurement gaps across Google, Meta and LinkedIn. For how-to depth, see the industry playbooks.
- 10–15 minutes
- No CRM required to start
- No campaign changes during assessment