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CLUSTER · 14 GUIDES

Getting Customers

The question every business owner actually asks. Positioning, acquisition, sales handoff, AI agents, and the customer's own view of the same journey — start with the cornerstone, then go deeper.

Getting Customers — key topics (Getting Customers guide by Zephra)
On this page How this cluster fits together The Operating System, at a glance Start here Foundation: positioning & strategy Diagnose a problem Execution & channels Sales & AI Which guide should I read first? FAQ How Zephra helps

How This Cluster Fits Together

"Getting customers" usually starts at marketing channels. This cluster starts one step earlier — Positioning and Offer — and extends one step later — the sales handoff and the customer's own view of the journey. "The Zephra Customer Acquisition Operating System" is the map. The original Customer Acquisition Framework (Attract → Capture → Nurture → Convert → Retain → Refer) is the marketing-execution core inside it.

The Operating System, at a Glance

1-2
Positioning → Offer
3-6
Attract → Capture → Nurture → Convert
7-9
Deliver → Retain → Expand
10-11
Refer → Advocate (feeds back into Positioning)

Full detail, including which guide covers which stage, in the complete Operating System guide.

Which Guide Should I Read First?

Your situationStart here
New to customer acquisition entirelyHow to Get More Customers
Not sure why messaging isn't landingPositioning & Offer
Campaigns running but few or no leadsWhy Your Business Isn't Getting Leads
Leads convert but sales stall afterwardSales Handoff Guide
Considering automating follow-up or qualificationAI Customer Acquisition Agents
Brand new, zero customers yetFirst 100 Customers Playbook

FAQ

Where should I start in the Getting Customers cluster?

Start with "How to Get More Customers" for the execution framework, then "The Zephra Customer Acquisition Operating System" for the fuller view.

What's the difference between the Acquisition Framework and the Operating System?

The Framework is the marketing-execution core. The Operating System is the fuller 11-stage view, adding Positioning, Offer, Deliver, Expand, and Advocate.

Does this cluster cover what happens after a lead converts?

Yes — the Sales Handoff Guide covers qualification, follow-up, and CRM discipline through to a closed customer.

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