You can't optimise what you can't measure accurately.
Google Ads and Meta Ads performance in one dashboard, on comparable terms — down to which specific ad, keyword, and audience segment is actually driving results, not just which campaign.
Underneath it, server-side and offline conversion tracking makes sure the numbers hold up — catching conversions ad-blockers and iOS privacy settings would otherwise hide — so what you're optimising toward is the real number, not an undercount.
Live interface · sample account shown for illustration
Meta 45%
Unified cross-platform reporting
Google Ads and Meta Ads performance in one dashboard, on comparable terms — not two exports you reconcile yourself.
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One place to check performance, with both platforms shown in terms that actually compare, instead of jumping between Google Ads and Meta Ads Manager.
Historical performance tracking
Campaign, device, geography, keyword and audience trends tracked over time, with the current period measured against the one before it — not just a point-in-time snapshot.
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Every trend chart compares the current period to the prior one — spend, CTR, CPA, ROAS — and marks the exact dates a budget changed, so you can see cause and effect on the same chart instead of piecing it together from two reports.
Creative-level performance attribution
See which specific ad — the exact headline and image — is driving spend, conversions and ROAS, not just which campaign it sits in.
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Every ad Zephra launches is matched back to its own live performance data, down to the individual creative, so you know exactly which version to keep, pause or iterate on.
4 / 10 — flagged
Keyword & search-term intelligence
Quality Score and the real search terms triggering your ads, tracked per campaign — so budget isn't quietly leaking into weak keywords or irrelevant queries.
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Pulls Quality Score — and its creative and landing-page components — for every keyword in an account, plus the actual search terms your ads are showing for, flagging low-scoring keywords and off-target queries before they compound.
Other 58%
Audience breakdown
Meta performance broken down by age, gender and platform placement — so you know which segments are actually converting, not just an account-wide average.
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Spend, clicks and conversions segmented by age range, gender and platform (Facebook, Instagram and beyond), surfaced without digging through Meta's own reporting tools.
Account health & diagnostics
Pixel firing status, ad policy flags, tracking maturity and conversion volume — the plumbing behind your numbers, checked on its own.
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Catches what quietly undermines performance before it shows up as a bad number: a pixel that stopped firing, ads flagged in policy review, tracking still stuck on a basic tier, or too little conversion volume to optimise on reliably.
Server-side & offline conversion tracking
Accurate conversion measurement that holds up under iOS privacy restrictions and ad blockers, including offline and CRM-sourced conversions.
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A conversion is reported back to Google and Meta directly from Zephra's servers, not only relying on a browser pixel that ad-blockers and iOS privacy settings routinely block — plus offline conversions uploaded back into the platforms.
Improved
Enhanced conversion matching
Privacy-safe, hashed customer-data matching that recovers conversions otherwise lost to tracking limitations.
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Email and phone details are hashed and matched against the platform's own records, recovering conversions that a click-ID alone would have missed.
Funnel-stage conversion modeling
Distinguishes an early signal — a lead — from the conversion that actually matters to your business, so bidding optimises toward the right outcome.
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A form-fill and a paying customer aren't the same event. Zephra tracks the lead as one stage and the qualified outcome as a separate, later stage.
A comparable view across platforms
Google and Meta each report their own contribution to a sale on their own terms — Zephra puts both on comparable footing instead of two conflicting numbers.
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It's well documented industry-wide that ad platforms tend to claim generous credit for their own role in a sale. Zephra gives you one view built on the same accurate, server-side conversion data across both platforms.
Or just ask
Ask Zephra AI to explain any number on this page in plain English, in the same conversation.
About analytics & tracking.
Both platforms tend to over-report their own contribution to a sale (this is well documented industry-wide). Zephra shows you a comparable view built on the same underlying conversion data across both — this is a feature, not a discrepancy to worry about.
See exactly what Zephra would do for your business.
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