Zephra AI

Ask your ads a question. Get a straight answer — or a fix.

Zephra AI sits on top of your live Google and Meta accounts. Ask it the way you'd ask a media buyer, and it answers from your actual account data. Ask it to fix something, and it proposes the exact change for your approval.

Zephra Chat
Google AdsMeta Ads
Connected
Ask Zephra about campaigns, keywords, spend, ROAS…

Live interface · grounded in your real Google & Meta data

What it actually does

Conversation, grounded in your account — and a small set of things it can act on.

Askwhich campaigns should I cut budget from?3 flagged — reasoning attached.

Ask in plain English

"Why did CPA jump?" "What's my best ad right now?" — the same questions you'd ask a media buyer.

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No dashboard-reading or metric-hunting required. Ask the question the way you'd actually ask it, and get an answer in the same terms.

Answer source
Generic AI
Your data

Grounded in your real data, not a guess

Answers come from your account's live performance, not generic advice or a memorised figure.

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A general-purpose chatbot with your data pasted in can still invent a number. Zephra AI queries your live campaign data directly to answer.

Act, with approvalchange the headline to lead with the discount3 headline variants ready — approve to publish.

Can take action — account settings and the ad itself

Beyond answering, it can propose and execute changes when you ask — pause an ad group, adjust budget, or edit the ad's actual headline, copy or image.

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Not limited to account settings like budget and pausing — ask it to rewrite a headline, swap an image, or tighten the ad copy, and it produces the actual creative change for review. The action is always shown before it's applied.

Context
Remembered

Remembers context between conversations

Pick up a thread days later without re-explaining your account structure from scratch.

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Conversations persist, so a follow-up question next week doesn't require restating what campaign, what date range, or what you already decided last time.

AssistantGoogle Ads expert

A specialist for each platform, one interface

Separate assistants for Google Ads and Meta Ads, each fluent in that platform's mechanics — accessible from the same chat.

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Quality Score isn't a Meta concept; Event Match Quality isn't a Google one. Keeping assistants specialised keeps answers accurate to the platform being asked about.

Account health
7.2 / 10

A built-in account audit, explained conversationally

A structured health check — CTR, CPA vs. target, budget delivery, zero-conversion segments — that Zephra AI can walk you through.

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Ask Zephra AI to explain any part of the audit and it walks through the specific finding conversationally — what it means and what it'd recommend doing about it.

Execution path
Read
Write

Read vs. write, kept separatenew

Zephra AI can always look at your data. It can only change your account through a small set of reviewed, purpose-built actions.

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It cannot run arbitrary, unreviewed commands against your account — every possible action (update budget, add negative keyword, pause an ad set) is a specific, pre-approved capability, not open-ended access.

Every action
Logged
Reversible

A full audit trail, alwaysnew

Every action — yours or an approved automation's — is logged and attributable, and any change can be rolled back.

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Nothing Zephra AI does disappears into a black box: what changed, when, and why is always visible after the fact, and undoing a change is a click, not a support ticket.

Questions, answered

About Zephra AI and MCP.

No. Zephra AI is purpose-built for ad account management: it queries your live campaign data directly and can execute approved changes through the same secure connection Zephra uses for automation — a general-purpose chatbot can't do either.

See it on your own business

See exactly what Zephra would do for your business.

Sign up free in 2 minutes — no card. Already running ads? Get an audit of where money's leaking. New to ads? Watch Zephra build your first campaign. You only pay when you go live.

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