Finds what's broken. Forecasts what fixing it is worth. Protects your budget either way.
This is what runs day to day, after launch: a layer that watches every campaign across Google and Meta, flags what's off same-day, and keeps hard limits on spend no matter what.
Set a goal — max conversions, a target CPA, a target ROAS — and the engine actively works to maximise it. No goal set yet? It still optimises: catching anomalies, protecting spend, keeping the account efficient. A goal makes it sharper, not on/off.
Seven specific things running, every day.
Anomaly detection
Flags when CPA, CTR, CPM, spend, or conversions move sharply outside normal range — often the same day it happens.
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Not a monthly report — same-day flags when a specific metric moves outside what's normal for that account, so a problem gets caught within a day or two instead of a full billing cycle.
7.2 / 10
Account health scoring
A single benchmark-based score across CTR, CPA-to-target, budget delivery, and funnel balance — so you always know where you stand.
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Instead of four separate numbers to interpret yourself, one score tells you directionally how the account is doing against benchmarks for accounts like yours — and which component is dragging it down.
Impact forecasting
Before you approve a change, an estimate of what it should do to conversions and cost — so you approve based on expected value, not a guess.
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Every recommendation above a routine threshold comes with a forecast of its likely effect, so approving isn't a leap of faith — it's a decision with a number attached.
Meta 36%
Bid strategy & budget allocation guidance
Recommendations for how budget should shift across campaigns and platforms based on performance, not a fixed rule.
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Where the Google Ads and Meta Ads pillars shift budget within their own platform, this is the layer above both — deciding how much of your total budget each platform should get in the first place.
$500/day cap
Spend guardrails
Configurable limits so no single action or automation can push spend beyond boundaries you've set.
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You set the ceiling — daily or monthly, per campaign or account-wide — and nothing, automated or manual, pushes past it without you explicitly raising the limit.
Automatic circuit breakers
Safety controls that pause anomalous spend automatically before it compounds — independent of whether anyone's watching at that moment.
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If spend spikes in a way that matches a known bad pattern, it pauses before you'd notice, rather than waiting for your next login to catch it.
Approval workflow
Every recommended action above your chosen risk threshold sits in a review queue until you approve it — nothing auto-pilots past your guardrails.
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You decide, action type by action type, how much autonomy Zephra gets — low-risk categories can run automatically if you've turned that on; anything above your threshold waits in a queue with the forecast attached.
Or just ask
Every pillar above also works in plain English through Zephra AI — ask what's wrong, why, or what a fix would do, in the same conversation.
About optimisation & automation.
No — every recommendation requires your approval unless you've explicitly enabled automatic execution for that specific, low-risk action type. You always control the level of autonomy.
See exactly what Zephra would do for your business.
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