Account Analysis: Acme Cloud Solutions
Efficiency gap found
Estimated monthly waste: $4,260
Executive summary
Zephra has analysed your last 30 days of campaign data. While your top-line ROAS appears stable at 3.2×, the underlying signal quality has degraded significantly since the iOS 17.4 update.
We identified three primary leakage points where high-intent traffic is being attributed incorrectly or wasted on fatigued creative.
Critical findings
Invisible Audience Overlap
Your "Lookalike 1%" and "Retargeting High-Intent" audiences have a 44% overlap. You are effectively bidding against yourself for the same 12,000 users, driving CPAs up by 19%.
Recommended action: Merge audiences and use exclusion lists to prevent internal competition.
The Browser Tracking Gap
Standard Meta Pixel is failing to capture 22% of conversion events compared to your backend server logs. You are making budget decisions based on incomplete performance data.
Recommended action: Deploy Zephra's server-side gateway to restore signal accuracy.
CTR Decay on Hero Video
Your primary video asset has reached a frequency of 4.2 in your core market. CTR has dropped from 1.8% to 0.92% in 14 days. Creative fatigue is cannibalising your ROAS.
Recommended action: Launch a Zephra-generated "Variation B" (UGC style) to reset audience interest.
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